Look of the day: Karen Tamblyn

Look of the day: Karen Tamblyn

Sunday, May 23, 2010

Act Responsible Expo: 'Be Cycle and Fashion" to Launch in Cannes During The International Advertising Festival

Bikes by Peugeot customized by creative

Design by Antik Batik
A Sustainable and Ethical Brand

Design by Ylan Anoufa

Design By Jean-Claude Jitrois

Design by Agatha Ruiz De La Prada
Supports Fair Trade and Environmental Groups

Act Responsible, the non-profit organization is collecting global advertising that promotes responsible comunication on sustainability, equitability development and society through advertising messages.

The 9th edition of the Act Responsible Expo will be launched during the International Advertising Festival week from June 20th to 25th showcasing responsible advertising work exhibitions. The event is supported by the Cannes City Hall and would take place at unique and prestigious location in the Riviera Hall.

During the sustainable week, The Indenium Event and ONE HEART CHANNEL will present a glamorous charity project to support Act Responsible association activities through a sustainable development "Be Cycle & Fashion". Using beauty and glamour to reach the communication peoples' heart a team of 12 fashionable designers have create a limited edition customized bike made by Peugeot. Among the list of the top designers supporting the operation are: : Agatha Ruiz de la Prada, Jean-Claude Jitrois, Jerome L"Huillier, Kenzo Takada, Marithe and Francois Girbaud or Antik Batik

These Oeuvres d'art are now revealed to the world through a few high end exhibitions at Collette and Palais de Tokyo.

They have been presented already during the Film Festival in Cannes at SPA des stars, Last week. But, they will be launched officially on June 24th with a fabulous fashion show at the Majestic Terrasse in Cannes to create a link between beauty and ecology during the International Advertising Festival

After the official launch in Cannes, the bikes, THE ultimate symbol of environmental responsibility will be auctioned off at a VIP private event as the pre-opening of Paris Fashion Week at LE PALAIS DE TOKYO to benefit Act Responsible. Because Sustainability development has became a lifestyle and a source of daily inspiration, we can only expect beauty and glamour to add value to sustainability and fashion!

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