Look of the day: Karen Tamblyn

Look of the day: Karen Tamblyn

Thursday, May 14, 2009

Edition by Banana Republic: The Launch Party At The Westfield Mall

Banana Republic Executives

Marco Querci, Jenna Renfrew, Jack Calhoun
Susan Alvarez, Anja Hart and Chris Nicklo

Claudia Ross, Chris Nicklo, Anja Hart, and Karen Tamblyn

Sheila Shekar, Mark Nitkey, and Anja Hart

Claudia Ross Chris Nicklo, and Anja Hart

What an incredible night! San Francisco's most fashionable attended the launch party on May 13th for the new, limited line created by Banana Republic: "Edition."

Over 200 of SF's fashion elite filled the private reception and were treated to champagne and gourmet hors d'oeuvres. The exclusive VIP list included: socialites Joy Bianchi, Elizabeth Touw, Sobia Shaikh, Le Club owner Gina Milano, SFLuxe Founder Damion Matthews, RedCarpetSF Founder Marybeth La Motte, Style Icon Tatiana Sorokko, Epi Center MedSpa Founder Margaret Mitchell,  Leftwhich Design and Production Christopher Lee, Designer Lisa Alexander, Gallery Owner Karen Caldwell, Concierge Solutions Founder Maria Ehmer, and Real Estate Exec Joel Goodrich.

Anja Hart, Chris Nicklo, Simon Kneen

Angel Allison

Christopher Lee and Jessica Engholm(Right)

Fabulous Edition Shoes (Limited Collection)

The impact of the exquisite collection was the talk of the evening. This line delivered gorgeous gems, bold shoes and over-the-top accessories that were fashionable and updated.

Susan Alvarez, Marco Querci and Anja Hart

Joy Bianchi and BR President Jack Calhoun

Cross Marketing, the SF-based firm owned and founded by Claudia Castillo Ross, delivered another successful and flawless event.

Representing Banana Republic were executives including President Jack Calhoun, Peter Deluca SVP Marketing, Simon Keen EVP of Design & Creative Director, Anja Hart VP Accessories & Merchandising, Susan Alvarez Merchandise, Sheila Shekar Marketing & Communications, Marco Querci Handbag Designer, Anna Periklos GM Edition just to mention a few.

Bravo to the creative team that came up with a line that is exquisite but with a price point accessible to the most reluctant shopper.

We can't wait for the next run of Edition pieces. Remember that the idea behind this new concept is to maintain an exclusive and limited production of pieces, no more than 50-100 available worldwide. For example, I managed to land a pair of shoes I LOVE (see above) and only twelve pairs were produced. Period. It's breathtaking.

FYI the products are HOT and selling fast!!!!

1 comment:

  1. good to hear BR can create another product line and store and still lay off people....new jewelry crap over jobs.