This trip to the last leg of the global catwalk was short, but rewarding. The Ungaro Fashion Show was my next stop on Monday, March 8. The Pre-A-Porter Automne-Hiver 2010 collection was showcased at one of the exquisite rooms at the Westin Hotel, a first time for the venue after being held previously at the Carrousel du Louvre- Salle Le Notre. The front row here included fashion editors from around the globe, as well as the regulars fashionistas. And, of course, San Francisco Elite including: Joel Goodrich, Afsaneh Akthari, Victoria Yaeger Sawyer and Joy West joined house owners Isha and Asim Abdullah, too.
Front Row: Global Fashion Editors
Joel Goodrich, Afsaneh Akthari
Victoria Yaeger Sawyer, Joy West
The stylist room was set for a catwalk with beautiful chandeliers and draping red curtains framing the room. Paparazzi, photographers, and the A-Listers eagerly awaited the show as they set their flashes to be the first to capture the new look on the runway.
Leopard prints, bright colors, polka dots and a combination of different textures including men's wear fabric dominated the collection of draped and rouched party dresses, tailored jackets and jumpsuits. The collection was very wearable, but yet missed the essence of the Emanuel Ungaro: Fun and elaborate designs with finesse. Estrella Arch, the new Chief designer who joined the house on September 2009 designed this collection without Lindsey Lohan collaboration.
First Look onThe Catwalk
Chief Designer Estrella Arch
It's been a rough path for The house of Ungaro. Controversy has surrounded the iconic brand in last few years: the constant change of designers, either negative reviews or less than stellar retail sell-through, the addition of the controversial Lindsey Lohan as the Artistic Advisor, to the sudden departure of the latest CEO Mounir Moufarrige. We can only wish the best to The House of Ungaro and to our friends, San Francisco-based Owners Isha and Asim Abdullah.
Joy West, Joel Goodrich
Victoria Sawyer and Emily